Innovative branding

Innovative branding

University

13 Qs

quiz-placeholder

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Innovative branding

Innovative branding

Assessment

Quiz

English

University

Hard

Created by

Dieter Riemaeker

Used 2+ times

FREE Resource

13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many cases have you seen so far?

73

68

101

82

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Xbox has teamed up with Football Manager 24 to launch a competition that will give gamers the chance to win the role of tactician at a professional football club. Which club?

Bromley FC

Cardiff city

Burnley FC

Manchester United

3.

FILL IN THE BLANK QUESTION

45 sec • 1 pt

Module 7 was about how to turn fans into brand ambassadors. Complete the title of the course "... your audience".

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the most tattooed brand worldwide?

Disney

Harley Davidson

Artevelde

Nintendo

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The cultural framework is divided into three columns? Which one is not part of the columns?

Interests

Attitude

Behaviour

Values

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Rather than interrupt the entertainment with advertising, Wendy's decided to make its advertising the entertainment. In which game did they declare war on frozen food?

Grand Theft Auto V

Minecraft

Splatoon

Fortnite

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What's the differentiaton fall in branding?

Copying the branding strategy of a successful competitor.
Ignoring customer feedback and preferences.

The continuous loop of functional differentiation at the product/service level..

Using generic and unmemorable branding elements.

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