Facebook and Instagram Marketing Quiz

What is an Instagram handle?

• A tool for grabbing objects within the app.

• The name a user chooses to represent themselves.

• A type of advertisement on Instagram.

• A filter used for photos.

What is the significance of using hashtags in Instagram marketing?

• They make posts searchable.

• They automatically delete old posts.

• They increase the resolution of images.

• They hide posts from certain users.

What is the primary purpose of the Facebook Pixel?

• To track conversions from Facebook ads

• To increase Facebook likes

• To create better photo posts

• To directly message customers

What is the purpose of the Facebook Lookalike Audience feature?

• To find and target users similar to your best customers

• To replicate an ad's visual design

• To duplicate the settings of a previous campaign

• To monitor competitor activity

How does Facebook’s ad auction determine which ads to show?

• Based on the ad’s relevance score and bid amount

• Solely on the highest bid

• Based on the quality of the ad image

• Solely on the ad creator’s past performance

Which tool can be used to schedule and manage posts on Facebook?

• Google Analytics

• Facebook Insights

• Facebook Business Manager

• Adobe Photoshop

In Instagram analytics, what does the 'Top Locations' metric show?

• Places where the Instagram servers are located

• The most popular places tagged in posts

• The geographic distribution of your followers

• The most common locations where your ads are clicked

What does the term 'reach' refer to in social media marketing?

• The total number of comments on posts

• The number of people who have seen your post at least once

• The geographic area your posts are visible in

• The number of people who have purchased something via your ad

When setting up a Facebook ad, which setting allows you to control how often your ad is shown to the same person?

• Budget

• Audience targeting

• Placement

• Frequency cap

What is the ideal image size for an Instagram post?

• 1080x1080pixels

• 1024x768pixels

• 800x600pixels

• 640x480pixels