Propaganda and Marketing Techniques

What does the Bandwagon technique in propaganda try to convince you of?

• Only a few people are using the product, so it's very exclusive.

• Everyone is using the product, so you should too.

• The product is very expensive and luxurious.

• The product is made from natural ingredients only.

What is the main goal of using Humor in advertisements?

• To make the audience cry.

• To educate the audience.

• To make the audience laugh and remember the product.

• To show how the product is made.

Which technique uses famous people to endorse a product?

• Bandwagon

• Testimonials

• Glittering Generalities

• Repetition

What does Avant Garde advertising suggest about a product?

• It is outdated.

• It is the same as other products.

• It is ahead of its time and innovative.

• It is cheap.

Glittering Generalities use what type of words to sell a product?

• Vague but positive words.

• Very specific technical terms.

• Negative words to describe competitors.

• Words that appeal to sadness.

Why is Repetition used in advertisements?

• To make the ad longer.

• To confuse the audience.

• To make the product name memorable.

• To fill up space in the ad.

What is the purpose of propaganda in advertisements?

• To provide detailed information about the product.

• To persuade people to buy or support something.

• To compare different products.

• To show how products are made.

Which technique tries to make you feel part of a successful group?

• Testimonials

• Bandwagon

• Avant Garde

• Humor

What effect does using Glittering Generalities have on the audience?

• It makes them feel smart.

• It makes them feel scared.

• It makes them feel inspired or positive.

• It makes them feel bored.

How does the Testimonials technique work in advertising?

• By repeating the product name many times.

• By showing the product is popular among many people.

• By having a famous person say they use the product.

• By using scientific evidence to prove the product's worth.