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A marketing manager needs to change the channel of an Event Program from Webinar to Seminar.

Within the program, where would the marketing manager make this change?

• Local Assets

• Event Actions

• Setup tab

Which token would a marketer use to include a unique access URL in a webinar confirmation email?

• {{my.member URL}}

• {{member webinar url}}

• {{lead.webinar url}}

A marketer is conducting an in-person seminar and needs to send invitation emails, collect

registrations, and check people into the seminar upon arrival.

Which program type would the marketer use to build this seminar?

• Email

• Default

• Event

To receive marketing emails from a company, a person must sign up via a form submission. Then, an

email will be sent that requires a click to confirm the opt-in.

Which type of opt-in process is being used?

• Single opt-in

• Automatic opt-in

• Double opt-in

Custom tags can be used for which purpose?

• Using constraints in a Member of Program filter

• Filtering the Email Performance report

• Filtering the Program Performance report

A marketer is reviewing a Default Program with a channel of Telemarketing. In the Results section of

the program Summary tab, there is a line which reads "Success: 52."

What does this value represent?

• 52 people have been called by telemarketing agents and became members of this program.

• 52 people have been assigned a status marked as Success for this channel.

• The Engagement Score of this program is 52

Which type of A/B test would the marketer use to optimize their email's design to increase the email

click rate?

• Whole Email

• Subject Line

• Date/Time

Which program types are available in Adobe Marketo Engage?

• Drip, Event, Email Send, Default

• Event, Engagement, Email, Default

• Event, Nurture, Newsletter, Default

Which effect does a paused cadence have on a member of a live Engagement Program?

• The paused member will be removed from the Engagement Program.

• The paused member will not receive activated content in the next cast

• The paused member will receive activated content in the next cast.

A marketer builds a Default Program containing a form and a local Adobe Marketo Engage landing

page. A new person fills out this form.

What are two ways this action would affect the person in Adobe Marketo Engage? (Choose two.)

• The person would be considered Anonymous in the Database.

• This program would be set as acquiring the new person.

• The person's communication preferences would be automatically set.

• The person would become a member of the program.