1.04 Celebrity Endorsement

Which of the following is an example of a celebrity endorser?

• A publicist writing advertising copy

• A college student posing for a print ad

• A well-known person promoting a product

• A business owner appearing in a commercial

The most commonly used type of endorsement involves paying a celebrity to

• use a brand of equipment.

• wear a certain brand of clothing.

• appear at an event.

• advertise a product.

Why do some businesses sponsor college and high school sports teams to wear a manufacturer's clothing?

• To influence other students

• To make positive statements

• To give testimonials

• To serve as spokespersons

Which of the following is an example of a celebrity endorsing an event simply by being associated with it?

• Appearing in a print ad

• Saying a tournament is great

• Attending a grand opening

• Cheering for a football team

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)

• interview.

• personal observation.

• testimonial.

• sales presentation.

Which of the following is a true statement about using celebrity sports figures to endorse products?

• Only retailers use celebrity endorsers.

• Celebrities only endorse intangible products.

• Service businesses do not use sports figures.

• All types of businesses use well-known athletes.

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis rackets is an example of

• Public relations.

• Team-building.

• Personal selling.

• Cross-Promotion

Which of the following is an example of a celebrity promoting a service?

• A professional golfer endorsing a credit card.

• A former boxing champion advertising gas grills.

• A famous actress recommending exercise equipment.

• A popular comedian wearing a brand of athletic shoes.

Why are celebrities often invited to large fundraisers and major sporting events?

• To make donations.

• To provide entertainment.

• To sell concessions.

• To increase attendance.

For which of the following are athletes considered to be particularly effective at promoting products?

• Sport.

• Background.

• Education.

• Lifestyle.