M_1-5

Is an external translation that attempts to creatively engage consumers.

• motto

• meme

• slogan

• branding

Determine which customer group to focus your marketing efforts on.

• positioning

• segmentation

• branding

• targeting

are attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand.

• POPs

• PODs

• POTs

• POMs

closely related to other branding concepts like “brand essence” and “core brand promise.”

• brand mantra

• brand slogan

• brand motto

• brand equity

designing a good brand mantra should have a following features except

• Inspire

• Communicate

• simplify

• all of the above

refers to the strategic process of distinguishing a company's distribution channels from those of competitors in order to gain a competitive advantage

• channel differentiation

• employee differentiation

• image differentiation

• employee differentiation

Offering tailored solutions or customized services to meet individual customer needs can differentiate a company by addressing unique requirements and preferences, is what kind of differentiation strategy.

• employee differentiation

• channel differentiation

• image differentiation

• service differentiation

this is one of apple's three core tents

• efficiency

• specialty

• simplicity

• affordability

What is brand equity?

• The total revenue generated by a brand in a given period

• The value of a brand based on its market share

• The differential effect that brand knowledge has on consumer response to marketing activities for that brand

• The number of loyal customers a brand has.

According to Kotler and Keller, what is a key element of effective brand positioning?

• Offering the widest range of products in the market.

• Ensuring that the brand is available in every distribution channel

• Focusing on a clear, distinctive, and desirable brand image

• Aggressively undercutting competitors' prices