EL 9 Quiz: Place (Distribution)

Distribution activities account for what percentage of marketing costs?

• 10%+
• 30%+
• 50%+
• 70%+

Distribution has a direct effect on _______ & _______ utility.

• promotion / place
• time / form
• form / possession
• time / place

Which term is described as the flow of products, resources, and information:

• supply chain
• distribution
• marketing plan
• manufacturer

Which type of channel is described as a producer selling a product to the final consumer:

• indirect channel
• direct channel

Who is responsible for assigning distribution activities, helping members agree on performance standards, and facilitating communication?

• channel captain
• distributer
• wholesaler
• retailer

Which is described as companies that assist with distribution among businesses:

• channel captains
• distributers
• wholesalers
• retailers

Which type of wholesaler provides one or two important functions such as storage, product delivery, or accumulating products for sale:

• limited-service
• full-service
• agents & brokers
• cooperatives

Which type of retailer offers products from several categories:

• specialty retailers
• mixed merchandise retailers
• superstores
• service retailers

What does SWOT stand for:

• strengths, weaknesses, opportunities, time

• standards, weaknesses, oversupply, time

• supply, weaknesses, operations, threats

• strengths, weaknesses, opportunities, threats

Which two are determined by internal analysis:

• strengths & weaknesses

• standards & weaknesses

• operations & threats

• opportunities & threats