What is the primary goal of customer service?

• To increase product prices

• To meet and exceed customer expectations

• To reduce the number of employees

• To limit customer interaction

When does customer service begin?

• During the sales process

• Only when a customer asks for help

• Before a purchase is made

• After a purchase is made

How does customer service start in the digital age?

• Via social media advertising

• By browsing a company's website

• Through email newsletters

• Through physical stores only

What is an example of customer service during the pre-sale stage?

• Asking for customer feedback

• Answering questions about a product

• Offering a refund

• Delivering a product

Why is after-sales service important?

• Used for upselling products only

• It is not as important as pre-sales service

• Only for handling refunds and returns

• Contributes to a positive customer experience

How has technology changed customer service?

• Eliminated face-to-face customer service

• Facilitated customer service through digital means

• Made customer service more personal

• Reduced the need for customer service

What role does social media play in customer service?

• Only for advertising products

• For sharing company news only

• A platform for customer interaction and feedback

• Used solely by the marketing department

What is a benefit of e-commerce platforms for customer service?

• They offer 24/7 customer support

• Allow for customer reviews and feedback

• Eliminate the need for physical stores

• Reduce the cost of products

What is a key feature of Platinum Cruises' website?

• Live chat with the CEO

• Virtual tours of the cruise ship

• Daily weather updates

• Real-time ship tracking

What does Platinum Cruises offer to ensure high-quality customer service?

• In-house training for hospitality staff

• Lowest price guarantee

• Free cruises for frequent customers

• Automated check-in process