Second Partial Review

Second Partial Review

University

40 Qs

quiz-placeholder

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Second Partial Review

Second Partial Review

Assessment

Quiz

Other

University

Hard

Created by

María Estévez

Used 11+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

product line

product item

product mix

product industry

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product at the time of its introduction was the best example of a discontinuous innovation?

DVD player

Disposable lighters

Instant light charcoal

automatic dishwashers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A snack vending machine located in a university building creates both __________ utility

Place and form

Time and place

Form and creation

Possession and form

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

iPhone 11 Pro has three cameras: ultra-wide, wide, and telephoto. Night mode, Super Retina XDR, A13 Bionic and up to 5 more hours of battery life. What level of the product does it refer to?

Real level

Basic level

Increased level

Core value for the customer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A walnut rocking chair, handcrafted by an Amish woodcarver in Lancaster, Pennsylvania, from locally grown woods is an example of a ________ product.

Shopping

Specialty

Industrial

Convenience

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

They are a form of a product but it is activity-based, intangible, and has benefits and satisfactions.

Actual product

Product

Service

Value perceived by the customer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The market repositioning aims to:

Create a successful brand

Develop new market segments

Generate social awareness

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