During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Second Partial Review

Quiz
•
Other
•
University
•
Hard
María Estévez
Used 11+ times
FREE Resource
40 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
product line
product item
product mix
product industry
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which product at the time of its introduction was the best example of a discontinuous innovation?
DVD player
Disposable lighters
Instant light charcoal
automatic dishwashers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A snack vending machine located in a university building creates both __________ utility
Place and form
Time and place
Form and creation
Possession and form
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
iPhone 11 Pro has three cameras: ultra-wide, wide, and telephoto. Night mode, Super Retina XDR, A13 Bionic and up to 5 more hours of battery life. What level of the product does it refer to?
Real level
Basic level
Increased level
Core value for the customer
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A walnut rocking chair, handcrafted by an Amish woodcarver in Lancaster, Pennsylvania, from locally grown woods is an example of a ________ product.
Shopping
Specialty
Industrial
Convenience
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
They are a form of a product but it is activity-based, intangible, and has benefits and satisfactions.
Actual product
Product
Service
Value perceived by the customer
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The market repositioning aims to:
Create a successful brand
Develop new market segments
Generate social awareness
Change category
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