Place Quiz

Which is not one of the 4Ps in the marketing mix?

• Place

• Price

• People

• Product

The most challenging and complex part of marketing is distribution.

• True

• False

_ is the path a good or service uses to the ultimate consumer.

• drive

• channel of distribution

• waterway

• transportation

Which of the following are the two types of distribution channels

• direct and indirect

• long and short

• far and wide

• right and wrong

In a direct channel, the producer sells their product directly to the _.

• business

• supplier

• intermediary

• consumer

All the businesses involved in sales transactions that move products from the manufacturer to the final user are called _.

• consumer

• agent

• intermediaries

• producer

This type of retailer offers products from one category of merchandise or closely related items.

• specialty

• direct

• middleman

• superior

Avon and Pampered Chef are examples of this type of retailer.

• superstore

• non-store

• direct

• mixed

• _ is the process of efficiently and effectively moving products and materials through the distribution channel.  

• transport

• logistics

• marketing mix

• production

Which of the following is NOT a factor when selecting the best transportation method?

• location of delivery

• type of product being shipped

• speed of delivery

• food options in the area of delivery