Environment unit 2 New Product Development

At the same time

• Sequentially

• Simultaneously

To measure

• To gauge

• To seize

• To observe

A period of economic decline when business activity slows down

• Distribution

• Acquisition

• Recession

A combination of factors that businesses use to promote and sell their products

• Opportunity

• Marketing mix

• Brand

• Recession

Bringing back a previously popular brand

• Revive a brand

• Extend a brand

• Established brand

Buying another company

• Merger

• Acquisition

• Launch products

The way products are delivered and made available to the customers

• Promotion

• Launch

• Distribution

the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought

• Market research

• Launch products

• Extend the brand

Decisions connected with how much to charge for products or services

• Promotional strategy

• Pricing

• Gauge the market

Copying or imitating a successful brand

• Me-too strategy

• Acquisition

• Brand extention