Corporate Image Quiz

What is the definition of corporate image?

• D. The location of a corporation's headquarters

• B. The mental picture that springs up at the mention of a firm's name

• A. The physical appearance of a corporation

• C. The financial performance of a corporation

Why is corporate image important?

• D. To reduce transparency

• C. To build sales and attract shareholders

• B. To decrease profitability

• A. To increase employee turnover

What are some factors influencing corporate image?

• C. General promotion value and building sales

• B. Mission and vision only

• A. Product class and brand only

• D. Transparency and reducing cost of capital

How can corporate image be measured?

• C. Natural grouping and Photosort

• B. CIPA Model of Motivation and CS Technique

• A. Hit lists and barometers

• D. All of the above

What are the dimensions of corporate image according to Keller?

• D. Corporate credibility only

• C. Values and programs only

• B. People and relationships only

• A. Common product attributes, benefits, attitudes