Basics of Typography

What is typography primarily concerned with?

• The grammar used in writing

• The printing process of text

• The history of written language

• The style or appearance of text

What do serif fonts feature that distinguishes them from sans serif fonts?

• A cleaner appearance

• Little strokes attached to the main part of the letter

• A more modern look

• Better readability on screens

Why might sans serif fonts be considered more suitable for digital screens?

• They have a classic look

• They are easier to read on screens

• They feature decorative elements

• They are only used in print publications

What is the best use for display fonts?

• Long paragraphs of text

• Titles and headers

• Official documents

• Email communication

What is a common criticism of using fonts like Comic Sans and Papyrus in professional documents?

• They enhance the document's readability

• They are universally accessible

• They are seen as unprofessional

• They improve the document's aesthetic appeal

What is a recommended practice when choosing fonts for a project?

• Limit yourself to one or two fonts

• Use as many fonts as possible

• Avoid sans serif fonts

• Only use display fonts

What is 'leading' in typography?

• The space between specific characters

• The overall space between characters

• The space between lines of text

• The process of choosing fonts

What is 'kerning'?

• The space between lines of text

• The adjustment of width for the entire text

• The overall space between characters

• The space between specific characters

What is the purpose of establishing hierarchy in typography?

• To guide the reader's eye to the most important elements

• To make the text more decorative

• To make the text difficult to read

• To use as many fonts as possible

What does it mean to contrast?

• To tell what is alike and what is the same.
• To tell what is different.
• To tell what is the same.
• To tell what is alike and what is different.