MEDIA THEORY: LESSON 2

Some scholars argue that ___ comes before ___.

• research-theory

• theory-research

Scholars using _____, also known as grounded theory,

believe the best theories emerge from the results of systematic study

The ________ requires that a hypothesis, or working

theory, be developed before any research is conducted.

The resulting theory is known as a ____?

It described research as “disciplined

inquiry that involves studying something in a planned manner and

reporting it so that other inquirers can potentially replicate the

process if they choose”

A type of research reported by the person who conducted it. It is

typically published in peer-reviewed academic journals.

A type of research that is reported by someone other than the person

who conducted it. This is research reported in newspapers, popular or

trade magazines, handbooks and textbooks, and, frequently, the

Internet.

What are the four research methods in communication?

• Experiments, survey, questionnaire, interview

• experiments, survey, textual analysis, ethnography

The research allows researchers to determine causality

because ____ are so controlled.

This control is known as ______, a term that commonly conjures

negative connotations but in the research world is imperative to

establishing causality.