Promotional Strategies Quiz

Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers.

• marketing

• promotion

• social media

• communication

A promotional method used by businesses to convince prospects to select their goods or services instead of a competitor’s brands.

• product promotion

• institutional promotion

A promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.

• product promotion

• institutional promotion

a technique that involves face-to-face selling between a sales rep and a prospective customer

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

Activities that help an organization to influence a target audience.

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

A type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience. 

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

All marketing activities, other than personal selling, advertising, and public relations, that are directed at business or retail customers to boost sales. 

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets.

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

the various channels or mediums a business can use to send promotional content to consumers in a target market.

• Ambient Advertising

• Advertising Media

• Influencer Marketing

Influencer marketing is a collaboration between popular social-media users and brands to promote brands' products or services.

• Ambient Advertising

• Advertising Media

• Influencer Marketing