Promotional Strategies Quiz

Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers is known as the

• pricing

• promotion mix

• social media

• communication

a technique that involves face-to-face selling between a sales rep and a prospective customer

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

Activities that help an organization to influence a target audience.

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

A type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience. 

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

All marketing activities, other than personal selling, advertising, and public relations, that are directed at business or retail customers to boost sales. 

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets.

• public relations

• personal selling

• direct marketing

• sales promotion

• advertisements

the various channels or mediums a business can use to send promotional content to consumers in a target market.

• Ambient Advertising

• Advertising Media

• Influencer Marketing

Influencer marketing is a collaboration between popular social-media users and brands to promote brands' products or services.

• Ambient Advertising

• Advertising Media

• Influencer Marketing

Any form of advertising that occurs in a non-standard medium outside the home and usually where your consumers are likely to be.

• Ambient Advertising

• Advertising Media

• Influencer Marketing

Examples of Broadcast or Traditional media include TV, radio, and film.

• True

• False