ITE302c 15

Which of the following are useful strategies for communicating ethical risks to the organization? (Select two.)

• A. Communicate information in real time

• B. Disseminate information in multiple formats

• C. Communicate information through a single voice

• D. Provide information only when solicited

Which of the following are useful strategies for communicating ethical risks to society? (Select two.)

• A. Be culturally sensitive and culturally aware during communication

• B. Limit the flow of information to one direction: organization to public

• C. Ensure communication policies are diverse, inclusive, and equitable

• D. Provide access to information on a need-to-know basis

Which of the following are important factors to consider when developing a media campaign? (Select two.)

• A. The time-sensitive nature of communication in the campaign

• B. The environment in which the campaign will be launched

• C. The effect the campaign has on the organization's bottom line

• D. The risks that will be talked about in the campaign

Which of the following are distinguishing characteristics of a "living" public education campaign? (Select two.)

• A. The campaign must be self-sustaining.

• B. The campaign cannot be modified without the consent of the organization.

• C. The campaign is continuously improved upon.

• D. The campaign fosters a relationship between the organization and its stakeholders.

Which of the following are important qualities of a press release? (Select two.)

• A. It's non-interactive

• B. It's in a digital format

• C. It's concise

• D. It's delivered on a single platform

Which of the following are important to provide to a crisis communication team? (Select two.)

• A. Clear direction on the roles and responsibilities of team members

• B. Access to adequate resources

• C. Permission to tell the public what they want to hear

• D. The ability to work independently of the crisis management team

Which of the following are desired qualities when choosing a spokesperson for your organization? (Select two.)

• A. Articulate when communicating important details

• B. Lighthearted when dealing with serious topics

• C. Patient when addressing tough questions or concerns

• D. Defensive when challenged with difficult situations

Which of the following practices can help an organization prepare to uphold business continuity in the event of a crisis? (Select two.)

• A. Evaluating the effects that the crisis has on the business

• B. Rehearsing business continuity tasks

• C. Informing external stakeholders of suspected incidents

• D. Performing a business impact assessment (BIA)

Which of the following activities are important to conduct in a post-crisis phase? (Select two.)

• A. Restructuring the response team for future crises

• B. Performing a vulnerability audit of all affected systems

• C. Discussing lessons learned during the crisis

• D. Communicating information about the crisis with stakeholders

Why is it important not to review a crisis too soon after it has concluded? (Select two.)

• A. By reviewing a crisis too soon, you run the risk of violating compliance requirements.

• B. By reviewing a crisis too soon, you may not have collected all of the useful details.

• C. By reviewing a crisis too soon, you can unknowingly extend the effects of that crisis.

• D. By reviewing a crisis too soon, you can exasperate the people involved.