Promotional Mix Quiz

What is one of the four P's of the Marketing Mix?

• People

• Promotion

• Process

• Performance

What is the purpose of promotion in business?

• To reduce the cost of products and services

• To inform, persuade, or remind customers about products and services

• To provide financial advice to customers

• To manage the internal affairs of the company

What do companies aim to enhance through promotional techniques?

• Their internal management systems

• Their public image and reputation

• Their inventory levels

• Their employee satisfaction

What is the ultimate goal of promotion?

• To inform the consumer about a company's values

• To have a consumer purchase a company's product or service

• To compare a company's product with competitors

• To reduce the cost of a company's product or service

Which model do marketers use to help reach promotional goals as mentioned in the image?

• The BCG Matrix

• The 4Ps of Marketing

• The AIDA model

• The SWOT Analysis

What does the 'A' in AIDA model stand for?

• Action

• Attention

• Assessment

• Acknowledgment

What is the second step in the AIDA model?

• Action

• Desire

• Interest

• Attention

Which of the following is the third step in the AIDA model?

• Attention

• Interest

• Desire

• Action

What is the final step in the AIDA model?

• Attention

• Interest

• Desire

• Action

Promotion is ___________________________.

• A) A selling process

• B) A manufacturing process

• C) A communication process

• D) A distribution process