Promotional Mix Quiz
Authored by Brooksy Niece
Other
10th Grade
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38 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the four P's of the Marketing Mix?
People
Promotion
Process
Performance
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of promotion in business?
To reduce the cost of products and services
To inform, persuade, or remind customers about products and services
To provide financial advice to customers
To manage the internal affairs of the company
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do companies aim to enhance through promotional techniques?
Their internal management systems
Their public image and reputation
Their inventory levels
Their employee satisfaction
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the ultimate goal of promotion?
To inform the consumer about a company's values
To have a consumer purchase a company's product or service
To compare a company's product with competitors
To reduce the cost of a company's product or service
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which model do marketers use to help reach promotional goals as mentioned in the image?
The BCG Matrix
The 4Ps of Marketing
The AIDA model
The SWOT Analysis
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the 'A' in AIDA model stand for?
Action
Attention
Assessment
Acknowledgment
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the second step in the AIDA model?
Action
Desire
Interest
Attention
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