Critical Media Unit 3 Quiz

According to the History of Advertising lesson, who is the Father of Modern Advertising?

• John Smith
• John E. Powers

According to the History in Advertising lesson, who was Proctor and Gamble's first "big budget" client?

• soap

• tires

• hats

• cardboard

When the stock market crashed on October 29, 1929, advertising plummeted because it was no longer affordable.

• True

• False

According to the History of Advertising lesson, the "Golden Era of Advertising" was during which timeframe?

• early 1920s - 1930s

• late 1930s - 1940s

• late 1940s - early 1950s

• early 1950s - late 1950s

"This product will put you ahead of the times!"

• loyalty to your country

• avante garde

• snob appeal

• bribery

"This product will change your life! This product will get you exactly what you want with relatively zero effort!"

• Bandwagon

• Bribery

• Transfer

• Magic Ingredients

"This product will make you instantly cool, rich, famous and beautiful"

• Bandwagon

• Magic Ingredients

• Snob Appeal

• Transfer

"You should buy this product because everyone else is doing it! You don't want to be left behind!"

• The Average Joe

• Transfer

• Bandwagon

• Avante Garde

In "The Story of Stuff", which economy was being discussed?

• consumer economy

• stuff economy

• government economy

• materials economy

What kind of society do we live in?

• Industrial

• Consumer

• Postindustrial

• Horticulture