AP Gov Polling Systems

An assessment of public opinion obtained by questioning a representative sample of the population

initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared

Continuous surveys that enable a campaign or news organization to chart a candidate’s daily rise or fall in support

public opinion surveys taken before voters cast their ballots

polls conducted as voters leave selected polling places on Election Day asking how they voted

Ways of determining a sample to take from a larger universe

Self-identifications of respondents in various different demographic categories

A way to measure public opinion by interviewing a large sample of the population

A small group of individuals who are led in discussion by a professional consultant in order to gather opinions on and responses to candidates and issues

An error that occurs when a sample somehow does not represent the target population