analyzing consumer market

What major psychological processes influence consumer responses to the marketing program?

• Perception

• Emotions

• Motivation

• Learning

Which of the following is NOT a type of perceived risk in consumer decision making?

• Emotional risk

• Functional risk

• Physical risk

• Financial risk

In the buying decision process, which stage involves problem recognition triggered by internal/external stimuli?

• Problem recognition

• Information search

• Evaluation of alternatives

• Purchase decision

What is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world?

• Memory

• Perception

• Motivation

• Learning

Which theory suggests that behavior is driven by the lowest unmet need in a hierarchy?

• Pavlov's Theory

• Herzberg's Two-Factor Theory

• Maslow's Hierarchy of Needs

• Freud's Theory

Which heuristic involves the likeliness to buy products if they've seen or heard about them frequently?

• Availability heuristic

• Elimination-by-aspects heuristic

• Representativeness heuristic

• Anchoring and adjustment heuristic

Which factor influences consumer behavior based on age, occupation, personality, and lifestyle?

• Cultural factors

• Social factors

• Personal factors

• Psychological factors

What is the final stage in the consumer buying decision process?

• Postpurchase behavior

• Evaluation of alternatives

• Information search

• Problem recognition

Which type of group influences consumer behavior through aspiration or avoidance?

• Dissociative groups

• Membership groups

• Aspirational groups

• Primary groups

Which type of group influences consumer behavior by providing social acceptance and a sense of belonging?

• Reference groups

• Opinion leaders

• Family groups

• Peer groups