Marketing: 5-1 Product/Service Management

Marketing: 5-1 Product/Service Management

9th - 12th Grade

10 Qs

quiz-placeholder

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Marketing: 5-1 Product/Service Management

Marketing: 5-1 Product/Service Management

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Steve Wills

Used 1+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered a good in product/service management?

A car

Spotify

Netflix

A haircut

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a service?

Toothpaste

Shoes

Food

Lawn care service

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does product/service management primarily focus on?

Reducing production costs

Improving existing products and developing new ones

Increasing the number of employees

Expanding the company globally

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first phase in the new product development process?

Product Development

Commercialization and Rollout

Idea Generation

Screening

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as using a freemium model?

Apple

Microsoft

Dropbox

Uber

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the product life cycle include?

Planning, Execution, Monitoring, Closing

Introduction, Growth, Maturity, Decline

Research, Development, Launch, Evaluation

Concept, Design, Implementation, Maintenance

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who said 'good is the enemy of great'?

Robert J. Kriegel

Steve Jobs

Bill Gates

Jim Collins

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