Marketing Mix

What are the 4 P's of the marketing mix?

By paying attention to the four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers.

• TRUE

• FALSE

It's one of the marketing mix, that pertains to the item or service being sold to satisfy a consumer's need or desire.

• product

• price

• promotion

• place

It's one of the marketing mix, that pertains to the location where the product can be purchased for optimizing sales.

• product

• price

• promotion

• place

It's one of the marketing mix, which claims that items should be sold at the right price for consumer expectations, neither too low nor too high.

• product

• price

• promotion

• place

It's one of the marketing mix, which states that the public needs to be informed about the product and its features to understand how it fills their needs or desires.

• product

• price

• promotion

• place

________ are tangible offerings that customers can physically possess and consume during their travels.

________ are intangible offerings that provide a service or experience to customers during their travels.

One characteristic of product which states that travel products are the same or similar, irrespective on the location or place they are sold.

• heterogeneous

• homogeneous

• perishable

• separable

One characteristic of service which states that travel services vary due to different ways of delivery of services to each customers - each experience is unique.

• heterogeneous

• homogeneous

• perishable

• separable