CNA - The Big Read: Beyond IRs

When is Singapore's tourism arrival set to return to pre-pandemic levels?

• 2024

• 2023

• 2025

• 2022

What has changed in tourism patterns due to the pandemic?

• Preference for single-destination holidays

• More group tours

• Increase in luxury travel

• Decrease in eco-tourism

Which country is planning to build its own integrated resorts and casinos, posing competition to Singapore?

• Thailand

• Japan

• Vietnam

• Malaysia

What is the key to shedding Singapore's image as a layover destination according to experts?

• Reducing tourist numbers

• Increasing flight costs

• Promoting itself better and packaging attractions together

• Building more major attractions

What was the reason for Australians Bryan and Christine Mansfield to finally stay in Singapore instead of using it as a layover stop?

• Better weather than Bali

• Family living in Singapore

• Free accommodation

• Cheaper flights to Bali

What advertisement put Singapore on Japanese tourist Saori Akamatsu's map?

• Singapore Airlines ad

• Marina Bay Sands ad

• Softbank ad featuring J-pop band SMAP

• Merlion ad

What is the average length of stay in Singapore in the first quarter of 2023?

• 5 days

• 2.5 days

• 7 days

• 3.97 days

What is the estimated number of tourist arrivals in Singapore by the end of 2024?

• 12-14 million

• 20 million

• 10 million

• 6 million

What is the focus of STB's refined target audience profiles?

• All of the above

• Family Getaways

• Active Holiday Planner

• Special Occasion Traveller

What are the 3 'Rs' that STB will focus on for Singapore's tourism?

• Rebuilding, Rebranding, Reinventing

• Redefining, Reconnecting, Reinventing

• Revising, Reimagining, Rejuvenating

• Refreshing, Reorganizing, Reevaluating