THMAR QUIZ 1

Refers to the buying behavior of final consumers – individuals & households who buy goods and services for personal consumption.

It is the most basic determinant of a person’s wants and behavior

It is a person’s pattern of living as expressed in his or her activities, interests, and opinions

It is the complex mental pictures people have of themselves, also known as self-image

Describes changes in an individual’s behavior arising from experience

It is buyer discomfort caused by post-purchase conflict.

It is derived demand; it comes ultimately from the demand for consumer goods or services

All those individuals and groups who participate in the purchasing decision-making process, who share common goals and the risks arising from the decisions

It is when someone in a company recognizes a problem or need that can be met by acquiring a good or a service

It is when the buying organization decides on and specifies the best technical product characteristics for a needed item