Marketing Mix - Place - Comprehension

What is one important activity in the marketing mix according to the text?

• Ensuring the highest quality of products

• Making sure products are in the right place at the right time

• Reducing the cost of products to the minimum

• Increasing the number of advertisements

What is the sales revenue of Unilever in 2015 as mentioned in the case study?

• £530 million

• £530 billion

• £530 thousand

• £530

Which of the following is NOT mentioned as a method of distribution used by Unilever?

• Sales force

• Online stores

• Distribution centres

• Public storage

What role does e-commerce (e-tailing) play in distribution according to the learning objectives?

• It decreases the importance of physical stores

• It is a method of reducing product prices

• It plays a role in the distribution process

• It is not relevant to modern distribution

What types of locations does Unilever target to make their products available according to the case study?

• Only in giant supermarkets

• Exclusively online

• In a very wide range of retail outlets

• Solely in Unilever offices

What is the term used for the route taken by a product from the producer to the customer?

• Distribution mix

• Distribution channel

• Distribution path

• Distribution network

What is the marketing term for businesses that buy goods from manufacturers and sell them in smaller quantities to consumers?

• Wholesalers

• Retailers

• Agents

• Distributors

What is the process called when retailers buy large quantities from manufacturers and sell them in smaller quantities to customers?

• Bulk breaking

• Bulk holding

• Bulk distributing

• Bulk manufacturing

Which of the following is NOT a key service provided by retailers according to the text?

• Packing

• Delivery

• Auctioning

• Providing information about products

What is a common feature of independents as mentioned in the text?

• They are usually large outlets.

• They are owned by sole traders and can be found in a variety of locations.

• They are always found in city centres.

• They exclusively sell groceries and household goods.