Why are goods and/or services central to both marketing and operations?
Business Studies Quiz

Passage
•
Business
•
12th Grade
•
Hard
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Because they are the only source of revenue for a business
Because they are essential for meeting customer needs and wants
Because they are required for legal compliance
Because they are necessary for employee satisfaction
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why are ethical behaviour and government regulation important in marketing?
To build customer trust and loyalty
To reduce marketing costs
To increase production efficiency
To maximize shareholder profits
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is a mix of promotional strategies important in the marketing of goods and services?
To minimize competition
To increase brand awareness and reach different target markets
To reduce marketing expenses
To simplify the marketing process
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the role of marketing in the business?
To handle financial forecasting
To manage employee relations
To strategically promote goods and services
To solely focus on production and selling
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the factors influencing customer choice in marketing?
Psychological, sociocultural, and economic factors
Environmental sustainability only
Technological advancements only
Government regulations only
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of ethical behaviour in marketing?
Price discrimination
Engaging in fair competition
Promoting products that may damage health
Engaging in deceptive advertising practices
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of situational analysis in marketing?
To identify target markets
To create a financial forecast
To monitor and control the marketing process
To develop marketing strategies
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