What are Super Bowl commercials known for?

• Sadness and melancholy

• Seriousness and drama

• Creativity and humor

• Action and adventure

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What is one of the biggest benefits of advertising during the Super Bowl?

• Limited reach to the audience

• No impact on brand awareness

• Increased exposure for the brand

• Decreased exposure for the brand

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CCSS.RI.5.8

CCSS.RI.6.1

CCSS.RI.6.8

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What is one of the drawbacks, or negative part of advertising during the Super Bowl?

• Low cost of commercial airtime

• No impact on brand recognition

• High cost of commercial airtime

• Limited audience reach

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CCSS.RI.5.8

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CCSS.RI.6.8

Why is the high cost of commercial airtime during the Super Bowl a barrier for some companies?

• Because they have limited brand awareness

• Because they have large advertising budgets

• Because they have small advertising budgets

• Because they have limited creativity

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Who are the majority of Super Bowl commercials typically produced by?

• Non-profit organizations

• Government agencies

• Large corporations with large advertising budgets

• Small businesses with limited budgets

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