PR Review

Four steps in strategic PR process are …..

• Research, Planning, Implementing & Acting, Evaluating

•   Research, Planning, Implementing & communicating, Evaluating

• Research, Planning, Implementing & communicating, Pitching

• Research, Planning, Communicating, Pitching

Which one is NOT a function of PR

• Promote goodwill

• Promote product, service, corporate image

• Lobby

•  

    Support negative publicity

Public opinion can be defined as

• opinions of a group of individuals on controversial issues to avoid alienation/ isolation 

• opinions of a group of individuals on controversial issues

• opinions of an individual only on a problem that has been solved

• None of them 

Defining a PR problem is conducted in which stage of PR management process? 

• Planning

• Implementing & communicating

• Research

• Evaluating

“To secure 20 blog posts on American-based blogs within 5 months” is a ….

• PR goal  

• PR vision

• PR objective

• PR strategy

To increase public awareness from 20% to 45% in 3 months

• PR goal

• PR objective

• PR strategy

• PR tactic

“A well-known individual or organization that has ability to influence others’ public opinion on a controversial subject” is called as …. 

• public leader                            

• opinion leader

• public influencer

• KOLs

“Make Fresson the preferred coffee brand at luxury department stores in Berlin” is a …….

• PR objective

• PR goal

• PR mission

• PR vision

Communication is a reciprocal process to exchange information because …….

• The message sender can guess exactly what the recipient/ receiver thinks

• The recipient/ receiver will keep silent after receiving the information

• The recipient/ receiver will send the sender feedback after receiving the information

• None of them

SWOT analysis stands for   

• Strengths, Weaknesses, Opportunities, Threats

• Strength, Weakness, Opportunity, Threat

• Situations, Weaknesses, Opinions, Threats

• Similarities, Weaknesses, Opportunities, Threats