Voting Behaviour in the UK

What was the significant single issue that largely influenced the 2019 GE result?

• National security

• Healthcare reform

• Brexit

• Economic policy

Which social class was most likely to vote Tory than Labour in the 2019 elections?

• Social class DE

• Social class AB

• Social class BC

• All social classes equally

What age group showed a significant tendency to vote Tory?

• 18-24 year olds

• 25-34 year olds

• 35-49 year olds

• Over 65's

What is one reason for Rishi Sunak's struggle to rebuild the popularity of the Tories in the opinion polls in 2022-24?

• His policies were not well-received by the public.

• He lacks the charisma of Johnson and seems remote and technocratic.

• The media did not cover his political activities enough.

• His political campaign strategies were outdated.

What percentage of 18-24 year-olds prefer to access political/news coverage online instead of through traditional newspapers?

• 50%

• 60%

• 70%

• 80%+

Which newspaper was reported to have the highest daily circulation?

• The Sun

• The Times

• The Metro

• The Guardian

What percentage of voters reported that they watched coverage of the 2019 campaign on TV at some point?

• 70%

• 80%

• 90%

• 100%

What was the estimated viewership for the head-to-head debate between Corbyn and Johnson in late November 2019?

• Just over 6 million

• Just short of 7 million

• Just over 8 million

• Just short of 9 million

What percentage of voters said they were influenced by material in the 2019 election according to exit polls?

• Less than 5%

• Around 10%

• Approximately 25%

• Over 50%

What percentage of Labour voters in 2019 said they actually preferred Boris Johnson as PM over Jeremy Corbyn?

• 0%

• 3%

• 25%

• 10%