Unit 14 Business Online LA A Part 2

What does Relationship Marketing focus on?

• Prioritizing new customer acquisition over customer retention

• The importance of retaining customers and rewarding loyalty

• The benefits of frequent price promotions to attract customers

• The use of social media as the only channel for marketing

What is the main benefit of relationship management for businesses according to the text?

• It helps in creating a new product line.

• It assists businesses in saving money by retaining existing customers.

• It increases the cost of marketing strategies.

• It reduces the quality of customer service.

What is one of the advantages of online presence for a business mentioned in the learning material?

• It limits the audience to local customers only.

• It decreases brand/business awareness.

• It reaches a global audience on a 24/7 basis.

• It restricts the ability to provide customer services.

How does online presence benefit small businesses according to the learning material?

• It prevents small businesses from competing with larger players.

• It enables small businesses to compete with larger players.

• It increases the cost of attracting customers.

• It provides outdated information to customers.

Match the online presence with its closest meaning.

• Apps

• The most common method for businesses to have an online presence

• Online Listing

• Provides a chance to engage with customers on a one-on-one basis

• Social Media

• Opportunity to engage 24/7 using mobile devices

• Website

• Sell products online without a website or an online store

• Marketplace

• Simplest method to have an online presence instead of creating a website

Which businesses usually prefer to use an Online Listing?

• A) Large international companies

• B) Small local businesses that do not want to invest in a website

• C) All businesses regardless of size

• D) Online-only businesses

For what purpose might businesses choose to have an Online Listing on platforms like Yell.com or Google Places?

• A) To conduct online transactions and sales

• B) To receive and answer inquiries

• C) To host their website content

• D) To track their competitors' activities

What is the purpose of online marketplaces like Amazon and Etsy for small businesses?

• To provide a platform for businesses to advertise their products without selling them

• To offer a website development service for small businesses

• To allow small businesses to sell their products online without having their own website

• To exclusively sell products from large corporations

What must small businesses have to sell on online marketplaces like Amazon and Etsy?

• A physical storefront

• A seller account on these platforms

• A large inventory of products

• Their own delivery service

What is the advantage of businesses using apps according to the text?

• Apps are cheaper to develop than websites.

• Apps ensure higher security for customer data.

• Apps have a higher chance of getting customer orders by being more present in the customer's mind.

• Apps allow customers to receive their orders faster.