Starbucks Analytics Strategy & Infrastructure

What is the place that Starbucks stores its aggregated data that is tailored for Analytics needs ?

• Data Warehouse

• Data Lakehouse

• Data Lake

• Database

Why does Starbucks collected weather pattern data ?

• To optimize their coffee processing

• To provide personal suggestions and promotions

• To provide weather forecast

• To help with logistics

What is data governance?

• The process of managing and protecting data assets within an organization

• The practice of analyzing data trends to inform business decisions

• The implementation of data encryption techniques to secure sensitive information

• The development of data-driven marketing strategies to target specific customer segments

What is business intelligence?

• A manual process for collecting and organizing data from various sources

• An automated process for deriving models and insights from raw data

• The practice of securing business data to prevent unauthorized access

• The implementation of artificial intelligence algorithms in business operations

What is OLTP?

• Online Learning and Training Platform

• Online Language Translation Protocol

• Online Transaction Processing

• Open Link Transfer Protocol

What is OLAP?

• Online Learning and Assessment Platform

• Online Language Analysis Protocol

• Online Logistics and Planning

• Online Analytical Processing

What is the name of Starbucks' internal AI system ?

• Deep Coffee

• Deep Learning

• Reinforcement Learning

• Deep Brew

What did Starbucks create based on the finding that many tea drinkers don’t add sugar?

• Two unsweetened tea k-cups

• Two sweetened tea k-cups

• Two herbal tea k-cups

• Two caffeinated tea k-cups