Ch. 10 - Marketing Exam

Marketing can be defined as:

• creating, communicating and delivering value to customers
• The same as Advertising
• Selling things at the market
• None of the above

This marketing function involves setting the value of products and services

• Distribution
• Promotion
• Pricing
• Financial Analysis

Markup Price formula is: SELLING PRICE = COST + MARKUP

• True
• False

A marketing plan to use Tiger Woods

• Person Marketing
• Place Marketing
• Event marketing
• Organization marketing

A marketing plan for the Bud Biliken Day Parade

• Person Marketing
• Place Marketing
• Event marketing
• Organization marketing

A marketing plan to promote Wisconsin Dells

• Person Marketing
• Place Marketing
• Event marketing
• Organization marketing

A marketing plan for a United Way fundraiser

• Person Marketing
• Place Marketing
• Event marketing
• Organization marketing

Type of research in which a small group and a moderator discuss their opinions about a product

• target market
• focus group
• survey
• observation

Which of the following is a type of personalized promotion?

• Personal Selling
• Publicity
• Public Relations
• Advertising

This type of research study is the most widely used and is typically a list of questions.

• Experiment
• Observation
• Focus Group
• Survey