Components and characteristics of Marketing Plan

Looks at likely risks to the business

• Contingency Plan
• Management Team Plan
• Marketing Plan
• Industry Overview

An analysis of the business’s advantage over its competitors

• Growth Plan
• Competitive Analysis
• Contingency Plan
• Market Analysis

A part of the business processes that result in the production and delivery of the product or service

• Competitive Analysis
• Company Description
• Operational Plan
• Organizational Plan

How a company will make customers aware of its products/services

• Marketing Plan
• Industry Overview
• Product and Service Plan
• Growth Plan

Looks at how the business will expand in the future

• Growth Plan
• Product and Service Plan
• Contingency Plan
• Company Description

A potential business owner’s qualifications and those of any partners

• Company Description
• Management Team Plan
• Growth Plan
• Executive Summary

A brief account of the key points contained in a business plan

• Executive Summary
• Company Description
• Mission Statement
• Vision Statement

A description that provides an outline of a business

• Executive Summary
• Company Description
• Contingency Plan
• Mission Statement

A description of the product or service to be offered

• Operational Plan
• Marketing Plan
• Product and Service Plan
• Industry Overview

Who will run the company as well as management’s philosophy

• Organizational Plan
• Operational Plan
• Executive Summary
• Company Description