Components and characteristics of Marketing Plan
Authored by Renz Hector
Business
University
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39 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Looks at likely risks to the business
Contingency Plan
Management Team Plan
Marketing Plan
Industry Overview
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An analysis of the business’s advantage over its competitors
Growth Plan
Competitive Analysis
Contingency Plan
Market Analysis
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A part of the business processes that result in the production and delivery of the product or service
Competitive Analysis
Company Description
Operational Plan
Organizational Plan
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How a company will make customers aware of its products/services
Marketing Plan
Industry Overview
Product and Service Plan
Growth Plan
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Looks at how the business will expand in the future
Growth Plan
Product and Service Plan
Contingency Plan
Company Description
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A potential business owner’s qualifications and those of any partners
Company Description
Management Team Plan
Growth Plan
Executive Summary
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A brief account of the key points contained in a business plan
Executive Summary
Company Description
Mission Statement
Vision Statement
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