Way of Reading - CI

What is typography in corporate identity?

• The layout of a website.

• The style and way of presentation of the text.

• The color scheme used in branding.

• The choice of images for a logo.

What is the objective when choosing corporate typography?

• To choose 2-3 typefaces that best represent your brand.

• To only consider free typefaces.

• To select the most expensive typefaces available.

• To use as many different typefaces as possible.

What is the primary typeface option?

• Open Source (Free Typefaces)

• Generic and limited typefaces

• Primary (Typefaces You Pay For)

• Custom (Typefaces You Design)

How many typeface options should you aim for in the narrowing down process?

• More than 10

• 5-10

• 3-5

• 1-2

What is the purpose of the tertiary typeface in the design system?

• To support the typographic design system.

• To be used for accents.

• To complement the primary typeface.

• To be the default typeface.

What should you consider when choosing a typeface for your brand?

• Only the cost of the typeface.

• Whether it is distinctive, flexible, comprehensive, complementary, and legible.

• The popularity of the typeface.

• The number of characters in the typeface.

What is the importance of typography in branding?

• It is only important for printed media.

• It can make or break a brand by giving the wrong brand image and message to consumers.

• It is important for website design but not for other applications.

• It has no impact on branding.

What should you do to design a strong typographic language?

• Only use one typeface for all applications.

• Choose typefaces that work well together in various applications.

• Select typefaces that clash with each other.

• Use as many different typefaces as possible.

What is the purpose of the secondary typeface in the design system?

• To be the default typeface.

• To complement the primary typeface.

• To support the typographic design system.

• To be used for accents.

What should you create to put your chosen typefaces together in a logical way?

• A random selection of typefaces.

• A design system that only includes one typeface.

• A design system that puts your chosen typefaces together in a logical, intuitive way.

• A design system that is difficult for others to replicate.