Consumer Psychology Culture

Within each culture there exists specific group/s whereby the members of specific groups have ‘beliefs, values and customs’ that are different from other members of the same society

• Culture

• Subculture

• Social norms

• no correct answer

that complex whole which includes knowledge, belief, art, morals, law, custom and other capabilities acquired by a person as a member of the society

• Culture

• subculture

• Norms

• values

emphasize group harmony and loyalty to family or community.

• collectivist cultures

• Individualism

• Materialism

• Spirituality

___cultures uphold established customs, while progressive cultures embrace change and innovation.

• Traditionalist cultures

• Freedom vs. Security:

• Social Etiquette

• Family Structure

Norms vary widely, with some cultures favoring modesty and formality, while others are more relaxed or expressive in attire.___

• Family Structure

• Gender Roles

• Social Etiquette

• Dress Code

(a)   Pertains to cultures in which social gender roles are clearly distinct