Marketing Midterm Review

"Big picture thinking" is a skill related to which of the following?

• Setting SMART goals

• Continuously developing professional skills and knowledge to adjust to changing job requirements

• Understanding one’s role in fulfilling the mission of the workplace

__________ are knowledge-based skills needed for a particular career.

• Hard skills

• Soft skills

__________ are personal traits or qualities an individual has.

• Hard skills

• Soft skills

Critical thinking is _____________________.

• demonstrating determination to complete the task at hand

• the ability to effectively analyze information or situations to form a judgment or outcome

• the ability to assess a situation and take action without direction from someone else

Initiative is _____________________.

• demonstrating determination to complete the task at hand

• the ability to effectively analyze information or situations to form a judgment or outcome

• the ability to assess a situation and take action without direction from someone else

Processes and materials used in a business industry evolve over time. Employees must keep up-to-date on new trends in the industry. This explains the need for which workplace skill?

• Continuous Learning

• Initiative

• Life & Career Management

• Efficiency

Which of the following is not a function of marketing?

• Distribution

• Pricing

• Accounting

• Promotion

Products that are made for personal use are sold in ________________.

• consumer markets

• organizational markets

Market share is expressed in _______________.

• dollar amount (sales)

• percentages

• dollar amount or percentages

If a company were to fail and drop from the market, we would expect the market share of other companies to __________.

• increase

• decrease