Do you like the colour green?

What is greenwashing?

• A marketing strategy to promote eco-friendly products

• Misleading claims of environmental friendliness

• A type of organic farming

• A certification for sustainable businesses

What is an example of greenwashing in the fashion industry?

• A brand using organic cotton in its clothing

• A brand promoting a "sustainable" collection without providing evidence of eco-friendly practices

• • A brand launching a recycling program for old clothes

• A brand partnering with environmental organizations for conservation efforts

Which of the following is NOT a common tactic used in greenwashing?

• Using vague or unproven claims of environmental benefits

• Highlighting a single eco-friendly feature while ignoring overall environmental impact

• Providing transparent and evidence-based information about sustainability practices

• Using green imagery or nature-related symbols in marketing materials

How can greenwashing affect consumer choices?

• It can lead consumers to make informed decisions

• It can mislead consumers into purchasing products based on false environmental claims

• It has no impact on consumer behavior

• It encourages consumers to support genuine eco-friendly brands

Which of these brands have been caught greenwashing?

• H&M

• Zara

• Uniqlo

• Nike