PERSUASIVE TECHNIQUES IN ADVERTISING

Fact or Bluff: 1.    Ethos is an appeal to the audience's emotions.

• FACT

• BLUFF

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2.FACT OR BLUFF: Pathos can affect the audience in a positive or negative way.

• FACT

• BLUFF

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FACT OR BLUFF: 3. Persuading the audience using reasoning and facts is called logos.

• FACT

• BLUFF

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FACT OR BLUFF: 4. Ethos typically uses famous and professional individuals to persuade audience.

• FACT

• BLUFF

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FACT OR BLUFF: 5. Appeal to logic commonly mentions studies and surveys.

• FACT

• BLUFF

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Every day, the rainforests shrink and innocent animals are killed. We must do something about this calamitous trend before the planet we call our home is damaged beyond repair.

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According to market research, sales of computer chips have increased by 300% in the last five years.

As a former mayor of this city, I believe we can solve this crisis if we band together.

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Kevin Hart drinks and endorses Mountain Dew.

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An advertisement for a phone that showcases the latest features and specifications.

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