Wholesale Marketing and E-Markets

What is wholesale marketing?

• Distributing products directly to manufacturers

• Selling goods individually to consumers

• Selling goods in bulk to retailers or businesses

• Providing services to end-users

Answer explanation

Wholesale marketing involves selling goods in bulk to retailers or businesses, making it the correct choice.

Name one advantage of wholesale marketing.

• Exclusive deals

• Limited product selection

• Higher prices

• Cost-effectiveness

Answer explanation

Cost-effectiveness is an advantage of wholesale marketing as it allows for bulk purchasing at lower prices, leading to overall reduced costs.

What are e-markets?

• Websites for booking travel accommodations

• Social media platforms for connecting with friends

• Online platforms for buying and selling goods or services.

• Physical marketplaces for buying and selling goods

Answer explanation

E-markets are online platforms specifically designed for buying and selling goods or services, making them the correct choice among the options provided.

How do e-markets differ from traditional markets?

• E-markets are virtual, while traditional markets are physical.

• E-markets involve face-to-face interactions, while traditional markets are online.

• E-markets have limited reach, while traditional markets have global reach.

• E-markets are physical, while traditional markets are virtual.

Answer explanation

E-markets are virtual, while traditional markets are physical.

Explain the concept of B2B e-commerce.

• B2B e-commerce involves online transactions between businesses for buying and selling goods or services.

• B2B e-commerce is limited to physical goods only

• B2B e-commerce involves transactions between businesses and consumers

• B2B e-commerce is only for personal use

Answer explanation

B2B e-commerce involves online transactions between businesses for buying and selling goods or services.

What is the role of wholesalers in the supply chain?

• Wholesalers purchase goods in bulk from manufacturers and sell them to retailers.

• Wholesalers only purchase goods from retailers

• Wholesalers are not involved in the supply chain process

• Wholesalers only sell goods to consumers directly

Answer explanation

Wholesalers purchase goods in bulk from manufacturers and sell them to retailers, playing a crucial role in the supply chain by facilitating the distribution of goods between manufacturers and retailers.

List three benefits of using e-markets for businesses.

• Increased reach, Lower operational costs, Customer behavior analysis

• Decreased reach, Higher operational costs, Lack of customer behavior analysis

• Limited reach, Increased operational costs, Lack of customer behavior analysis

• Same reach, Same operational costs, No customer behavior analysis

Answer explanation

Using e-markets can benefit businesses by increasing reach, lowering operational costs, and providing insights into customer behavior.

What is the importance of pricing in wholesale marketing?

• Pricing in wholesale marketing is important for determining profit margins, competitiveness, perceived value, customer behavior, and retailer relationships.

• Pricing in wholesale marketing does not affect retailer relationships

• Pricing in wholesale marketing has no impact on customer behavior

• Pricing in wholesale marketing is only important for determining profit margins

Answer explanation

The importance of pricing in wholesale marketing includes determining profit margins, competitiveness, perceived value, customer behavior, and retailer relationships.

Describe the process of online wholesale purchasing.

• Step 1: Find a reputable wholesale supplier. Step 2: Create an account with the supplier. Step 3: Browse the product catalog. Step 4: Select desired items in bulk. Step 5: Add selected items to the cart. Step 6: Proceed to checkout. Step 7: Make the payment. Step 8: Provide shipping details for delivery.

• Step 3: Ship items to a different address than provided.

• Step 1: Find a random person on social media to buy from.

• Step 2: Enter personal banking details on an unsecured website.

Answer explanation

The correct process of online wholesale purchasing involves finding a reputable supplier, creating an account, browsing products, selecting items, adding to cart, checking out, making payment, and providing shipping details.

How can wholesalers leverage social media for marketing?

• Avoid interacting with customers

• Post irrelevant content

• Create engaging content, interact with customers, collaborate with influencers, run targeted ads, analyze data

• Ignore social media completely

Answer explanation

Wholesalers can leverage social media for marketing by creating engaging content, interacting with customers, collaborating with influencers, running targeted ads, and analyzing data.