Prepare for Q15: Ethos, Pathos, and Logos

A tool used to analyze and understand persuasive communication

Rhetorical technique that is an appeal to the emotions of the audience.

• Ethos
• Pathos
• Logos

Rhetorical technique that is an appeal to the credibility or trustworthiness of the speaker or writer.

• Ethos
• Pathos
• Logos

Rhetorical technique that is an appeal to reason and logic.

• Ethos
• Pathos
• Logos

The art of persuasive speaking or writing is called

What type of appeal is this?

"Nearly 25% of all car accidents are caused by drivers using a cell phone while driving."

• ethos
• pathos
• logos

Which type of appeal is this?

"If his years as a Marine taught him anything, it's that caution is the best policy in this sort of situation."

• Ethos
• Pathos
• Logos

What type of appeal is this?

• Ethos

• Pathos

• Logos

What type of appeal is this?

"The data is perfectly clear: this investment has consistently turned a profit year-after-year, even in spite of market declines in other areas."

• Ethos
• Pathos
• Logos

What type of appeal is this?

"Listerine is recommended by most dental professionals."

• ethos
• pathos
• logos