Digital Marketing Test

What is the goal of branding?

•   To create random posts on social media

• To establish a loyal customer base

• To increase website traffic

• To sell products directly

Which of the following is a type of digital marketing?

• Billboard advertising

•   Radio spots

• Content marketing

•   Print ads

What does content marketing aim to achieve?

• Increase brand awareness

• Sell products directly

• Create random posts on social media

•    Boost website traffic

What is social media marketing?

• Creating engaging content for billboards

• Using social media platforms to promote your brand

• Running radio ads

• Distributing print ads

What is the purpose of engagement in Digital marketing?

• To interrupt the audience

• To create disruptive content

• To resonate with and convert the audience

• To focus on outbound marketing

What is the ultimate goal of influencer video advertising on Social Media?

•   To promote the influencer

•   To engage viewers

• To increase product sales

• To create random videos

What is the concept of a product engagement score (PE-score)?

• A measure of influencer popularity

• A way to assess video quality

• A metric for effective engagement associated with the product

• A measure of video views

What is the primary purpose of content marketing?

•   To interrupt the audience

• To create random content

• To attract, engage, and delight target markets

• To focus on outbound marketing

What is the role of branding in marketing?

• To sell products directly

• To create random posts on social media

• To establish a unique identity for a company

•  To focus on outbound marketing

Which marketing strategy focuses on creating valuable, relevant, and consistent content?

•    Social media marketing

•   Content marketing

•   Influencer marketing

• Email marketing