
WJEC GCSE Business Marketing Product MSE
Quiz
•
Business
•
10th Grade
•
Hard
Mayanne Sime
Used 1+ times
FREE Resource
Enhance your content
11 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of a product?
The unique design, sign, symbol, or words used in creating a unique image that identifies a product and differentiates it from its competitors.
The collection and range of all the goods and services offered by a business.
The good or service provided by a business.
The process of making a product different or appearing to be different from similar products sold by rivals.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a product portfolio?
The unique design, sign, symbol, or words used in creating a unique image that identifies a product and differentiates it from its competitors.
The collection and range of all the goods and services offered by a business.
The good or service provided by a business.
The process of making a product different or appearing to be different from similar products sold by rivals.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do businesses brand their product?
To ensure the product is of a high quality before sale in retailers/on shelves/in wholesalers.
To differentiate products from rivals and prevent customers from buying the same brand due to copyright restrictions.
To reduce the risk of damage and ensure the product is of a high quality.
To gain a competitive advantage and justify why a premium price may be charged.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of packaging?
To reduce risk of damage, ensure high quality, and keep the product fresh/clean.
To attract more customers and increase market share.
To justify why a premium price may be charged for a product.
To gain a competitive advantage by offering the lowest price.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does USP stand for?
Unique Selling Price
Unique Service Proposition
Unique Selling Point
Ultimate Selling Proposition
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of the Product Life Cycle?
The process by which a product is marketed and sold.
The stages a product passes from its earliest development until it is no longer available on the market.
The timeline of a product's popularity among consumers.
The marketing strategies used to promote a product.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During which stage of the Product Life Cycle is a business likely to be making no profit because sales revenue unlikely to exceed costs?
Product Launch/Introduction
Product Growth
Product Maturity
Product Saturation
Create a free account and access millions of resources
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple

Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?
Similar Resources on Wayground
10 questions
Is Entrepreneurship for You?
Quiz
•
10th - 11th Grade
11 questions
Unit 1 Quiz
Quiz
•
10th Grade
14 questions
Emprendimiento 1bgu
Quiz
•
10th Grade
10 questions
Statement of Comprehensive Income
Quiz
•
10th Grade
10 questions
GA - Task Management
Quiz
•
1st - 10th Grade
15 questions
Basic wage calculations
Quiz
•
8th - 10th Grade
10 questions
Price
Quiz
•
10th Grade
10 questions
SCARCITY QUIZ YR9
Quiz
•
9th - 10th Grade
Popular Resources on Wayground
20 questions
Brand Labels
Quiz
•
5th - 12th Grade
11 questions
NEASC Extended Advisory
Lesson
•
9th - 12th Grade
10 questions
Ice Breaker Trivia: Food from Around the World
Quiz
•
3rd - 12th Grade
10 questions
Boomer ⚡ Zoomer - Holiday Movies
Quiz
•
KG - University
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
Adding Integers
Quiz
•
6th Grade
10 questions
Multiplication and Division Unknowns
Quiz
•
3rd Grade
20 questions
Multiplying and Dividing Integers
Quiz
•
7th Grade