WJEC GCSE Business Marketing Product MSE

WJEC GCSE Business Marketing Product MSE

10th Grade

11 Qs

quiz-placeholder

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WJEC GCSE Business Marketing Product MSE

WJEC GCSE Business Marketing Product MSE

Assessment

Quiz

Business

10th Grade

Hard

Created by

Mayanne Sime

Used 1+ times

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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of a product?

The unique design, sign, symbol, or words used in creating a unique image that identifies a product and differentiates it from its competitors.

The collection and range of all the goods and services offered by a business.

The good or service provided by a business.

The process of making a product different or appearing to be different from similar products sold by rivals.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a product portfolio?

The unique design, sign, symbol, or words used in creating a unique image that identifies a product and differentiates it from its competitors.

The collection and range of all the goods and services offered by a business.

The good or service provided by a business.

The process of making a product different or appearing to be different from similar products sold by rivals.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do businesses brand their product?

To ensure the product is of a high quality before sale in retailers/on shelves/in wholesalers.

To differentiate products from rivals and prevent customers from buying the same brand due to copyright restrictions.

To reduce the risk of damage and ensure the product is of a high quality.

To gain a competitive advantage and justify why a premium price may be charged.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of packaging?

To reduce risk of damage, ensure high quality, and keep the product fresh/clean.

To attract more customers and increase market share.

To justify why a premium price may be charged for a product.

To gain a competitive advantage by offering the lowest price.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does USP stand for?

Unique Selling Price

Unique Service Proposition

Unique Selling Point

Ultimate Selling Proposition

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of the Product Life Cycle?

The process by which a product is marketed and sold.

The stages a product passes from its earliest development until it is no longer available on the market.

The timeline of a product's popularity among consumers.

The marketing strategies used to promote a product.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During which stage of the Product Life Cycle is a business likely to be making no profit because sales revenue unlikely to exceed costs?

Product Launch/Introduction

Product Growth

Product Maturity

Product Saturation

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