CRACKING DAY 1

In what type of business case that businesses take the strategic direction to explore new customer segments and new geographic areas, in order to increase market share and optimize profit growth?

• New Market Entry

• Growth Optimization

• Merger and Acquisition

• Start-up

What is the case of Big C and Central Group?

• New Launch

• Growth Optimization

• M&A

• Industry Analysis & Competitors Response

What does SCQ stands for in decoding business case?

• Social Communication Questionnaire

• Situation Complication Question

• Specific Commodity Quotation

• Screen Consumption Quotient

What would best describe the concept of "Critical Thinking"?

• the capacity to employ reason and systematic processes to analyse information, establish connections, and reach well-founded conclusions.

• a cognitive process by which an individual concludes that their emotional reaction proves something is true, despite contrary empirical evidence.

• the analysis of available facts, evidence, observations, to form a judgement by the application of rational, skeptical, and unbiased evaluation.

• the differences across individuals in their tendency and need to process information in an effortful, analytical manner while using a rule-based system of logic.

What can be used to structurize problem for Problem Solving?

• Issue Tree

• SWOT framework

• AIDA framework

• 3C framework

Reframing issues has 3 ways. True or False?

• True

• False

A business case needs a detailed market analysis to do what?

• Make a compelling argument and demonstrate the feasibility of the project

• Develop a marketing plan for a new product

• Evaluate the financial performance of the project

• Identify the market size and potential customers

ROI (Return on Investment) in a business case measures what?

• The average profit margin in the industry

• The annual revenue growth

• The profit earned compared to the capital invested

• Financial plan, revenue forecast, and profit forecast

A powerful question...

• Narrows the scope of the conversation.

• 
  Is less reliable than a yes or no question.

• 
  Is open-ended and expands thinking.

• Calls for a quick response.

Which three actions should you take to analyze information?

• Compare, contrast and connect.

• Prioritize, pursue and persuade.

• Question, quiz and quarrel.

• 
  Navigate, nurture and negotiate.