Three Cs - BMC

What type of customer needs can be addressed through self-service channels?

• Complex needs

• Simple needs

• Loyalty needs

• Insights needs

Which customer segment is characterized by specific needs like athletic wear or industry law?

• Niche Market

• Mass Market

• Diversified Market

• Segmented Market

What type of market segmentation is based on demographics like age and income?

• Mass Market

• Diversified Market

• Niche Market

• Segmented Market

You are selling your product in your own store to the customers. This is................

• Direct Sales

• Indirect Sales

• Online Channels

• Offline Channels

What type of market segmentation involves unrelated segments like office supplies for small and big businesses?

• Diversified Market

• Segmented Market

• Niche Market

• Mass Market

Which channel can be essential for building brand awareness and providing a physical touchpoint?

• Indirect Sales

• Direct Sales

• Offline Channels

• Online Channels

What type of customer needs can be addressed through personal assistance channels?

• Simple needs

• Complex needs

• Insights needs

• Loyalty needs

Which customer segment is characterized by common needs like water and clothing?

• Segmented Market

• Niche Market

• Diversified Market

• Mass Market

What type of market segmentation involves connecting different groups like ride-hailing apps?

• Segmented Market

• Niche Market

• Multi-sided Platform

• Mass Market

Which channel offers a cost-effective way to reach a broad audience?

• Indirect Sales

• Direct Sales

• Offline Channels

• Online Channels