Starbucks Memo

Starbucks Started Where?

• Chicago, IL

• Seattle, WA

• Austin, TX

• Boston, MA

Schultz found Starbucks through:

• His friend was the VP of marketing at Starbucks

• He was a coffee connoisseur

• The company he worked at received orders from Starbucks

• A billboard caught his eye and he wanted to try it

What country inspired Schultz's coffee dreams?

• Canada

• Netherlands

• Ireland

• Italy

Howard Schultz's company, Il Giornale, BOUGHT Starbucks.

• True

• False

Schultz had Starbucks buy out his coffee shop because:

• He was running out of investments

• He was too lazy to keep working for himself

• He wanted the name Starbucks more than Il Giornale

• Two of his locations burned down and he had no other choice

What was the second location Starbucks aimed to enter?

• Las Vegas

• Miami

• Los Angeles

• Chicago

Starbucks was already public when Schultz joined

• True

• False

Schultz aimed to make a compassionate company with good healthcare because:

• He hated watching pets die as a child

• His cousin was severely ill and almost died

• His Dad got hurt at work and his family faced financial crisis

• As a kid, he wanted to work in healthcare

A few years after releasing stock, it fell and lost money, but it came back to an all-time high a few months later.

• True

• False

Starbucks faced issues in cannibalizing themselves when they put locations too close to each other.

• True

• False