PRODUCT 4

PRODUCT 4

41 Qs

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PRODUCT 4

PRODUCT 4

Assessment

Quiz

others

Hard

Created by

koliseo molin

Used 1+ times

FREE Resource

41 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of related products all marketed under aa single brand name that is sold by the same company.
product segment
product line
product category

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.
product segment
product line
product category

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies often expand their offerings by adding to existing product lines because consumers are more likely to purchase products from brands with which they are already familiar. A company's blend of product lines is known as its product mix or
product segment
product line
product category
product portfolio

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product line is a group of connected products marketed under a single brand name by the same company.
product segment
product line
product category
product portfolio

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Firms sell multiple product lines under their various brand names, often differentiating by price, quality, country, or targeted demographic.
product segment
product line
product category
product portfolio

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses often expand their offerings by adding to existing product lines because consumers are more likely to buy products from brands they already know.
product segment
product line
product category
product portfolio

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Microsoft Corporation
Windows, MS Office, and the Xbox.
sports, such as track and field, basketball, and soccer/footwear, clothing, and equipment.
Frito Lay, Gatorade, Quaker Oats, and Tropicana.
coffee, ice cream, and drinkware.

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