Rapid Fire

What are the top 3 digital platforms in 2024?

• TikTok
  WhatsApp
  Instagram

• WhatsApp
  TikTok
  Facebook

• TikTok
  WhatsApp
  Instagram

Which is Kenya's most visited National Park?

• Tsavo

• Amboseli

• Maasai Mara

• Aberdare

____, social media, mobile apps, and other digital channels are all examples of digital marketing used by companies and companies.

• Search Engines

• Websites

• Emails

• All of them

What is SEO in full?

• 1. Search Engine Optimal

• 1. Social Engine Optimization

• 1. Search Engine Optimization

• 1. Social Engine Optimal

If you want to get traffic to your site, you must have content that is ____, as well as related to highly searched topics and keywords.

• Unique

• Relevant

• Most current

• All of these

Your content marketing should be targeted at a particular ___________.

• Topic

• Customer

• Persona

• Channel

What is the most important thing to capture attention on video content?

• Hashtag

• Caption

• Thumbnail

An organization has to be on ALL digital platforms to reach its target audience.

• TRUE

• FALSE

What can help organizations rank higher in search engines?

• Keywords

• Search Ads

• Backlinks

• All the above

What is the 2024 performance target for tourism arrivals?

• 1,200,000

• 1,750,000

• 1,900,000

• 2,100,000