Marketing Quiz

Girl Scouts Selling girl scout cookies is:

• Personal selling

• Telemarketing

• Publicity

• Direct mail

The attention of a person or product in the news media.

• Personal selling

• Telemarketing

• Publicity

• Direct mail

What makes product packaging so important to brands?

• protection and preservation of the product

• communication of key information to shoppers

• Looks good on shelf

• All of the above

This is:

• Guerrilla Marketing

• Ambush Marketing

• Social Media Marketing

• Product Placement

products integrated into the show itself

• Product Placement

• Newspaper

• TV Commercials

• Magazines

This is:

• Sales Promotion

• Radio

• Guerrilla Marketing

• Ambush Marketing

Breaking up the market into smaller, more homogeneous groups, is called:

• Market Segmentation

• Market Diversion

• Market Targeting

• Market Research

Breaking up the market based on age, race, gender:

• Demographics

• Psychographics

• Geographics

"Girls interested in Sports" is a:

• Demographic

• Psychographic

• Geographic

Who we want to sell to, is our:

• Market Segmentation

• Customer Profile

• Target Market