HBR 2

What term is used to describe a small group of tech giants that hold the keys to billions of internet users?

• Monopolies

• Oligopolies

• Start-ups

• Hub firms

Which of the following tech giants is NOT mentioned as a hub firm in the text?

• Alibaba

• IBM

• Microsoft

• Apple

What's the big worry when value and economic connections end up in the hands of just a few hub firms?

• More competition

• Unequal incomes

• Advances in technology

• Globalization

What could be a potential outcome if robots take over all the jobs?

• Mass protests and chaos

• Faster technological advancements

• Guaranteed employment for all

• Decrease in workforce participation

Which company is mentioned as an example of revolutionizing the automotive industry with digital networks?

• Tesla

• Ford

• GM

• Toyota

What do we call it when a popular social media platform attracts more users and becomes even more appealing to advertisers?

• Digital snowball effect

• Multi-jumping

• Increasing returns to scale

• Network effects

Which of the following sectors is NOT expected to see the rise of powerful hub firms in the near future?

• Health care

• Entertainment

• Industrial products

• Agriculture

What makes digital technologies more awesome than traditional businesses with increasing returns to scale?

• Decreasing value creation

• Multiple competitors coexisting

• Heightened advantage for larger scale

• Limited network effects

What do we call the magic that allows city transportation participants to easily switch to another?

• Multihoming

• Value capture

• Digital bottleneck

• Network effects

Which of the following companies has faced criticism for racial discrimination on its platform?

• Google

• Airbnb

• Amazon

• Apple