PURCOMM LESSON 3: EVALUATING MESSAGES AND IMAGES

Contain Information and ideas that that are shared to a large audience of people

• Media Messages

• Multimodality

• Message

• Language

Users of a regional variety should ideally still be readily understood by users of English everywhere else in the world to fully participate in the use of English as an international language

• The goal of national or regional identity

• The goal of intelligibility

People use a regional variety of English with its specific grammar, structure and vocabulary to affirm their own national or ethnic identity

• The goal of national or regional identity

• The goal of intelligibility

_______  is a fairly new concept in the general academic setting, but can be a very powerful tool in light of digital and multicultural communication.

• Media Messages

• Multimodality

• Message

• Language

A type of multimodal text. (books, comics, posters, brochures)

• Paper

• Digital

• Live

• Transmedia

A type of multimodal text. (slide presentations, blogs, web pages, social media, animation, film, video games)

• Paper

• Digital

• Live

• Transmedia

A type of multimodal text. (performance or an event)

• Paper

• Digital

• Live

• Transmedia

A type of multimodal text. (A story is told using multiple delivery channels through a combination of

platforms, such as comics, film, and video games all working as part of the same story

with the same message.)

• Paper

• Digital

• Live

• Transmedia

the creator of the text must be clear on the message and the reason(s) why

the message has to be delivered.

• As to purpose

• As to audience

• As to context

the nature, interests, and sensitivities of the target audience must be considered so the text will not be offensive and hurt people’s sensibilities.

• As to purpose

• As to audience

• As to context